A Blueprint for Global System Change.
Brand Creation | Global Strategy | Strategy As Story | Cultural Manifesto
IMPACT
The business achieved what many saw as impossible. Recruiting and mobilising 500 of the world’s most loved brands. Working together to end disability exclusion.
BRIEF
Create a new brand and strategy to radically transform a complex system of exclusion.
JOURNEY
A breakthrough process across three years of collaboration. The project roadmap included Founder Visioning, in-depth visionary CEO conversations, cultural insight mining as well as breakthrough and story telling workshops. Resulting in the creation of the multi-award winning Valuable 500 Brand and their current Synchronised Collective Action strategy.
BREAKTHROUGH
Identifying Synchronised Collective Action as the accelerator of system change.
A radical strategy channelling the power of 500 partners and companies working in harmony to end disability exclusion. 500 of the world’s leading brands moving in the same direction, at the same time, against the same system barrier.
How would you like to take your impact to the next level?