Her mission is to rehumanize culture. Her way is through stories and ideas that create intimacy.
Julie believes that business should be a force for good. Her experience tells her that this can be achieved alongside business growth and societal change. She consults with and sits on Boards as well as working closely with leaders of organisations grappling with the challenges of growth.
Julie is a great storyteller and uses her wealth of experience to give practical advice on how you can place humans, with all of their fears and foibles, at the heart of commercial success.
Julie has spent over two decades in the world of marketing in roles including Global Brand Director, Wm Grant & Sons and Marketing Director, Red Bull Ireland. She loves creating and working with brands that have rich stories that people can connect with and genuinely care about.
She is continuously inspired by culture and nature and this quote from "The Summer Day" by Mary Oliver reminds her to always dream big: "Tell me, what is it you plan to do with your one wild and precious life?”.
Stories and ideas are at the heart of her world.
That’s why she sat on the Board of Dublin Fringe Festival for over five years and collects ideas and stories to inspire her life and work.